As the Facebook phenomenon continues to spread and gain momentum it seems that recently, much more than in years past, a larger share of attention has been allocated to the site’s founder and principle driving force, Mark Zuckerberg. This refocused attention to the organizations leader has great validity beyond our arguably justified fascination with a brilliant and quirky man who has made himself a billionaire six times over before the age of 27. In truth, if we want to understand what Facebook is and what it may become in the future then we must understand Mark Zuckerberg. Zuckerberg wields overwhelming influence and control over the operations of Facebook, how the site handles its users information and how the site will behave in the future. For better or for worse, the future of Facebook and the nature of its influence and involvement in the lives of its users are dependent on the whims of a very young man who we are just beginning to get to know.
Facebook is the envy of the world’s governments and intelligence agencies. It convincingly compels individuals to divulge hoards of information about themselves, ranging from where they work to their political beliefs up to where they are and what they are doing at any point in time. According to Lev Grossman, “Facebook has a richer, more intimate hoard of information about its citizens than any nation has ever had, and the US government sometimes comes knocking, subpoena in hand, looking to borrow some” (Grossman, 2010). Depending on the situation, or more likely Zuckerberg’s opinion in the matter, Facebook may go to court to resist or they may capitulate and share information. According to the terms of agreement, information shared on Facebook belongs to Facebook and not to the individual who shared it. Therefore the choice to share rests totally with Mark Zuckerberg. According to him, information shared on Facebook will remain safe and secure in Facebook’s servers and Facebook will be, “… making sure that it happens in a bottom-up way, with people inputting the information themselves and having control over how their information interacts with the system, as opposed to a centralized way, through it being tracked in some surveillance system… That’s just a really important part of my personality and what I care about” (Kirkpatrick, p.324). While it’s nice to know that Mark feels that way now, how long can we be certain he will remain that way?
What happens when Mark Zuckerberg goes down the same road as Howard Hughes? He is certainly idealistic and egalitarian minded at this point in time, but being only twenty-six years old means that Mark could go through a lot of changes in the years to come. As Facebook grows and potentially becomes the steward of more and more personal and sensitive information, will its current leader still feel the same way about this information that he has total control of? Only time will tell. It is merely speculation on my part at this point but it’s worth considering, especially now that Facebook has 550 million members and is gaining tens of thousands more everyday (Grossman, p.1). At best we should exercise caution when divulging information on the Internet, and try to think about whether we want the information we present to come back and haunt us twenty or thirty years down the road.
References:
Kirkpatrick, D. (2010) The Facebook Effect (pp.287-333). New York: Simon & Schuster
Grossman, L. (2010, December 15), Person of the Year 2010 Mark Zuckerberg. Time Magazine. Retrieved from http://www.time.com/time/specials/packages/article/0,28804,2036683_2037183,00.html